Lead generation can appear tricky for a digital agency, especially as most will be focussing on specific verticals and niches.
The key is to automate as much as possible by building brand awareness and sharing great value with your network. So... let’s get into the top 4 hacks that digital agencies can use for lead generation:
#1 - Use Webinars to Beat The Competition - Though over 50% of marketers believe that webinars are excellent lead generation tools, they fail to correctly leverage it. It should be linked to high value content which then draws the customer in to a webinar funnel, hopefully resulting in a new client!
#2 - Track Down Your Leads By IP Address (incredibly valuable for the B2B sector) - I would personally recommend “Leadfeeder” which tracks down which companies your visitors are coming from. It doesn’t identify the individual person who’s viewed your profile like you see on LinkedIn but it's good for knowing which companies are showing interest in your services so then you can hone your search towards the key decision makers at that company
#3 - Make The Most From Referrals - it’s one of the most powerful ways to generate new leads and gain clients. It skips past the initial trust phase as you have someone vouching for how amazing your services are! To put this into perspective, 92% of consumers trust recommendations from their network! If you have a happy client for whom you’ve provided fantastic results then try and get a testimonial (video is best) and see whether they know anyone else looking for someone with your skill set
#4 - Do A Live Chat! It's really good for building instant rapport, you’ll have prospective clients right in front of you and it’s easier to spark a topic of interest, answer any questions, overturn limiting beliefs, and most importantly - get a step closer to having gained a new potential client!
There are many more strategies than the ones above, but if you choose 1 or 2 of these strategies to execute correctly, there's no reason the amount of leads you're generating shouldn't increase!